NIMRAH SYED

Inuit Power is an Augmented Reality app built as a transmedia element to help in promoting Inuit Art and Culture. It connects the age old stories of this culture with the diverse artifacts currently at the Museum of Inuit Art. It not only helps in continuous engagement with the Inuit culture but also increases the footfall and generates revenue for the museum.

The idea behind it is that once the user goes to the museum, she would listen to the stories of Inuits from different regions and will have to match the given clue to the artifacts present at the museum. Doing so, would liberate the hidden power of the artifact and make the user more powerful in the app. 

This project was conceived with designers, developer and business strategist. I did site visit and research initially that helped conceive the idea based on insights. After the technical architecture of the app was planned to be used on different media, I co-designed the wireframe which was then forwarded for the visual palette to be developed and helped in moving the way forward.

The Transmedia Map facilitates to create a full immersive experience on site and off site. Different approaches to rebuild the awareness offline and enhance the immersive engagement of visitors are used. Such as location-oriented promotion media that includes public transit, library, museum and other educational institutes. Apart from it, the Inuit word puzzle is also a playful technique to combine the users’ behavior and the idea of transformation brilliantly.

The user can also buy their different forms of powers in 3-D form as collectibles and share it through social media. For an off site experience, the user could use the digital collection to match the clues and order online.

Team members: Fusun Uzun, Ling Ding, James Essex & Janmesh Gharat